Getting Started

This guide walks you through creating your first AI influencer from scratch — from signing up to having a complete persona ready for content creation.

Create an influencer account

From the home page, click Create Account. This starts the setup wizard which guides you through four steps:

Enter the niche your influencer will focus on. Be specific — "minimalist home decor for small spaces" works better than just "home decor." If you're not sure, click Suggest niches for me and the AI will propose options based on trending topics.

Step 2: Define your audience

Describe who your influencer speaks to. Think about demographics, interests, and what problems they have. Example: "busy professionals aged 25-35 who want to simplify their living spaces."

Step 3: Set the vibe

Choose the content tone and energy. Are they educational and calm? Energetic and motivational? Casual and relatable? This shapes how the AI writes captions and builds the persona.

Step 4: Generate the persona

The AI creates a complete influencer identity including:

Name and handle — a believable Instagram identity
Bio — a complete Instagram bio
Personality traits — what makes them relatable
Visual style — how their photos look (lighting, aesthetic, mood)
Signature poses, locations, props — for consistent image generation

Review the generated persona in Settings. You can edit any field directly or regenerate with feedback.

Set a base image

Go to Settings > Base Image to upload or generate a reference photo for your influencer. This image is used as a style reference when generating all future images, ensuring visual consistency across posts.

What's next

With your persona created, you're ready to:

Define content pillars — set up your content strategy
Generate a content calendar — plan a week of posts
Use the prompt helper — get creative assistance from Moosa

Create your account