Inflova GuideAI Influencers
Create and customize AI-generated influencer personas
An AI influencer is a virtual persona with a consistent identity, visual style, and voice. Inflova generates all the building blocks you need to run an influencer account — from personality to visual guidelines.
What makes up a persona
Every influencer account includes:
| Component | Purpose |
|---|---|
| Name & handle | The public identity (e.g., "Sukoon" / @chaiwithsukoon) |
| Bio | Instagram bio — personality in 150 characters |
| Personality traits | What makes them relatable (e.g., resilient, encouraging) |
| Visual style | Photo aesthetic (e.g., natural lighting, textured skin) |
| Signature poses | Recurring poses for visual consistency |
| Locations | Where they're typically photographed |
| Props & clothing | Items that appear in their content |
| Expressions | Facial expressions and moods |
Generating a persona
The setup wizard (covered in Getting Started) creates the initial persona. The AI uses your niche, audience, and vibe inputs to build a coherent identity.
Editing your persona
Go to Settings for any account to view and edit the persona. You can:
- Edit individual fields — click any trait, pose, or style element to modify it
- Add items — click the + button on any list to add new traits, locations, etc.
- Remove items — hover over any item to reveal the delete option
Changes are saved when you click Save Changes at the bottom of the settings page.
Tips for stronger personas
- Be specific about visual style. "Natural unedited lighting with warm tones" creates more consistent images than just "good lighting."
- Limit personality traits to 4-5. Too many traits make the persona feel unfocused.
- Define 3-4 signature locations. Recurring settings build visual recognition.
- Keep the bio under 150 characters. Instagram enforces this limit.
Managing multiple accounts
The sidebar shows all your influencer accounts. Click any avatar to switch between them. Each account has its own independent persona, pillars, calendar, and images. Use the + button at the top of the sidebar to create additional accounts.